Creative Strategy

Promote the purchase of a Delta Dental plan during Public Exchange (HCR) open enrollment

Open enrollment season allows those without insurance benefits to choose a plan every year. This campaign raises awareness that there’s more to dental insurance than x-rays and checkups: it can also help protect you from life’s unexpected accidents.

This three-part Facebook campaign uses humorous images to remind people that oral injuries happen. The tagline “Chip happens” reinforces how quickly and unexpectedly an accident can happen while playing sports, when eating a snack, or even by getting struck by an oversized boxing glove. Comedic pictures accompany the text that tells the value story: having a plan saves you money on emergency and preventive services, with no waiting period for preventive services and multiple plan options to fit your needs.